At the beginning of the twenty-first century, China is poised to become a major global power. And though much has been written of China’s rise, a crucial aspect of this transformation has gone largely unnoticed: the way that China is using soft power to appeal to its neighbors and to distant countries alike.
This book is the first to examine the significance of China’s recent reliance on soft power—diplomacy, trade incentives, cultural and educational exchange opportunities, and other techniques—to project a benign national image, position itself as a model of social and economic success, and develop.
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